Proven Strategies to Grow Your Health And Wellness Business as a Brand
“I am really good at doing (insert your business here), but I can’t seem to get people to pay attention to me, or get any clients…“
Sound familiar? I have heard some form of this comment from 100s of podcast guests and business owners over the past 12 years, particularly those in the digital health sector.
This article is going to cover why its so hard to get clients, and an easier way.
What we will cover in this article:
- How to Attract the right people to your business – and where most people go wrong
- The secret to easy to create social media content and a marketing plan.
- The easiest way to sell without using high-pressure tactics or battling it out in the DMsÂ
Make sure to watch the video, honestly, I’m much better on video than writing and there’s great info on how to attract your customers and build your business through workshops, webinars and live events in the video that we could not fit into the blog.
Building Connections: The Art of Attracting Clients Through a Value-First Approach To Grow Your Wellness Business
Imagine you’re at a lively street fair, surrounded by the enticing aromas of food vendors and the laughter of children playing games. You’ve spent all your time perfecting your product or service, yet when it comes to bringing customers to your booth, the crowd seems to ignore you, highlighting a need to streamline your approach for better business growth.
This scenario resonates with many entrepreneurs in the wellness industry who excel in their craft but struggle to attract clients. The journey to success in the wellness industry isn’t just about mastering your trade—it’s also about connecting with the target audience who need what you offer, especially in the context of a solid business plan.
How Do You A Customer Base, and where do most people go wrong?
At the heart of attracting clients in the health and wellness space lies a simple yet powerful principle: understanding the feelings and challenges of your target audience to build trust.
Would-be clients fall into the following buckets in the health and wellness industry:
Pain aware -> specific pain aware -> general solution -> specific solution -> your specific solution
Your messaging needs to follow this!
Here is an example:
- Pain aware -> specific pain aware -> general solution -> specific solution -> your specific solution
- I am overweight -> I can’t play basketball anymore -> I need a diet -> Keto diet -> a specific health coach.
Too often, wellness businesses jump straight into teaching advanced topics without first connecting with their potential customers and understanding their pain.
Putting it simply, would be clients don’t know they need your service yet, they just know that they are in PAIN!Â
This disconnect in the wellness industry can hinder engagement and growth, especially for new entrepreneurs looking to grow. Most people are not at the advanced level of knowledge that experts in the health and wellness space assume; they might only be aware of their immediate problems. Thus, starting the conversation where they are—acknowledging their pain points—is essential for building a genuine connection.
Statistics show that over 70% of consumers prefer to learn about wellness products and services through content rather than traditional advertising. By addressing your audience’s struggles first, you make your content relatable and engaging, setting the stage for further interaction.
Stand out from the competition by crafting content that meets your customers where they are at.
🛠Crafting Content that Attracts Your Clients on Social Media Platforms - Its Not What You Think!
Once you understand your audience, it’s time to create marketing strategies that speak to them.Â
This is done through 2 things:
Emotion and story
What emotion does your potential client feel around their pain points and what problems they are having? Â
How can you add in personalization to make the story speak to them?
The epiphany here is that the story doesn’t have to be directly about what you do – it’s much more important to connect around the feeling you create in the story, especially when looking to grow your audience.
Here is a content marketing example:
If I post a story about being out on an amazing hike, I can then tie it to several different things around wellness content:
- freedom of working from home (if i was teaching them to start a business)
- joy of good health (if I was selling supplements)
- losing weight (if I was a diet coach)
The other important thing here is to tie what you love to do into what you sell, not just to post “sales” posts which most people just ignore.
The other thing to keep in mind is that you should focus on the top of funnel for the most part and not get into specific solves.
For instance, if you’re promoting a diet product like bulletproof coffee, rather than jumping straight into Keto and how to make it, you could discuss the benefits of easy ways to lose weight in a friendly, approachable manner. This might look like sharing simple recipes or easy lifestyle tips that pave the way to introduce your wellness products in the Keto space.
It’s important to maintain a balance—three to four engaging posts that entertain or inform should lead to one educational piece about physical health and wellness. This method keeps your audience following and eager to learn about health and wellness without feeling overwhelmed.
Building Sales Through Public Speaking, Workshops, and Webinars for Wellness Practitioners
Workshops, webinars, and live events are how we built my other business and reached over 10m in sales in the last 2 years.
Each one of these has their special place:
- Workshops – Workshops are an excellent opportunity for anyone in the health and wellness field! They allow you to showcase your knowledge while engaging participants in meaningful ways. This not only fosters trust but also provides attendees with valuable takeaways. Plus, it naturally paves the way for follow-up discussions. Check out the expanded section below for more information on effective marketing strategies.
Workshops are also easier to fill than other events-based sales strategies, especially in the health and wellness industry. They also have quite possibly the highest return on investment out of all of the one to many sales strategies. - Webinars – these are for larger audiences and are more educational than workshops. They are one-sided in that you present and show slides, but don’t take questions or work with audience members. While these can work well, you have to have traffic and a very good offer.
Webinars require a budget OR strong JV traffic to work – expect to spend 10k on traffic or have a proven offer with at least $500 per sale going to the JV partner – your return on investment here is going to be low unless you have a high ticket back end after the webinar. (the webinar should make a sale with the intention of being break-even and getting a high-ticket customer on the back end) - Small live events – These are amazing for conversion, and a great way to grow a local business. its like a workshop but in person, and in person events are the strongest way to build trust and connection.
Filling small live events takes work and there is a multi step process to fill them. If you are willing to do the work, they can be great for attendees and lead to amazing conversion.
Where Should I Start To Grow My Health Business With Events?
When it comes to getting started with sales events, workshops shine as the place to start and are an effective tool for growth and showing off what you can help with.
They are the easiest to fill as they are virtual and offer 2 way interaction that webinars don’t. When a potential client is looking for help with a specific problem, inviting them to your workshop and committing to help them there is a win/win.
A workshop doesn’t just serve as an educational opportunity. It’s a personal experience where participants feel valued and understood, fostering a sense of community. It is also a chance for people to get some personal help from the expert (you) in what they need help with
This format allows you to address specific pain points mentioned earlier, directly with a potential client, thereby establishing yourself as a trusted resource.
Statistics reveal that wellness businesses with live events report higher customer satisfaction and higher conversion rates than those relying solely on online content in the wellness market.
Workshops, webinars and live events are how we built my last business and reached over 10m in sales in the last 2 years.
The goal is not merely to provide information but to build trust and make people feel that they are seen and heard, highlighting the genuine care behind your health and wellness business offerings.
🎤 Mastering the Art of Public Speaking for Your Brand
As part of your engagement strategy, honing your public speaking skills can make a substantial difference. When presenting at events or workshops in the health and wellness market, sharing stories rather than lecturing at an expert level will draw in your audience and boost your health and wellness message. This approach makes your message more relatable and easier for them to grasp.
Moreover, storytelling in presentations has proven to engage audiences more fully—data reflects that storytelling enhances retention and understanding, making your message resonate long after the event.
Most people get lost when trying to figure out what stories to tell, and how to tie them into what they are selling
Good news is that we have a full blog post coming soon on this 🙂
The Path Forward - The Best Marketing Plan for a Wellness Entrepreneur...
Building a strong client base is more than just showcasing your skills. It’s about crafting meaningful connections and offering value at every level in your wellness brand. By understanding pain points, creating relatable content, engaging potential clients through workshops, and perfecting public speaking skills, you position yourself to grow your wellness business successfully.
Its all about:
- building an offer that addresses your client’s specific pain points.
- creating compelling content that attracts would-be clients by meeting them where their pain is
- educating them on the possible solutionsÂ
- showing them your specific solution through a workshop or webinar
- speaking on stages to scale and nurture your audience through great content that speaks to their feelings and wants.
Remember, real growth comes from not just knowing your products and services but knowing your audience and addressing their needs directly. In the end, the goal is to create a community where your expertise is recognized, appreciated, and, most importantly, sought after.
Check back to this page often as we will be adding in-depth articles breaking down all the best practices to help you reach success in the coming months.
Download Your Free Resources!
Ready to take your business to the next level?
Join our exclusive small group mastermind where we are in the boat alongside of you, helping you build your business
Grab our free 10-part course on business building delivered directly to your email.
Grab our free 10-part course on business building delivered directly to your email.
Top 10 Business Building Posts
Our Editorial Process
At Functional Health Today, we are committed to delivering content that reflects the highest level of expertise and integrity. Our articles are crafted by professionals in the field of longevity and functional health, ensuring that the information we provide is both relevant and insightful. Each piece of content is carefully reviewed to ensure accuracy, clarity, and unbiased perspectives, so our readers can trust the quality and reliability of the information they find here.
Business Building Posts
Reinventing Personal Training and Pilates Business: How to Get Sponsorships and Build a Loyal Online Business
Transform your approach to personal training and Pilates. Discover how to secure sponsorships and foster online loyalty while successfully opening a Pilates studio.
Why People Aren’t Paying Attention to Your Content: How to Create Content that Grabs Your Ideal Client and Turns Them into Raving Fans
Struggling to turn your audience into raving fans? Discover how to create content that showcases your expertise, drives sales, and makes people feel understood.
How to Turn No into Yes: Strategies to Close Sales through Workshops
Master the art of transforming objections into opportunities! Discover how you can close more deals through workshops that turn “no” into “yes.”
Disclaimer and Legal Stuff
The content on this website is for informational and entertainment purposes only. We do not offer professional advice, and any actions you take based on the information are at your own risk. Always do your own research and consult with a professional before making decisions.
Some links on this site are affiliate links, meaning we may earn a commission if you make a purchase, at no extra cost to you. We only recommend products we believe will be valuable. Your support helps maintain this site, and we appreciate it.